Your business needs a new website. But how do you get started? It makes sense to find a web developer and designer. After all, they’re the ones who create the site. But before you do, there are a few things you need to think about.
Imagine how an architect goes about designing a custom-built home. They create a clear vision of how the house should function to better serve the homeowner. You get exactly what you need and want. While this may be beyond your personal budget, a custom-built website isn’t.
Architects start by understanding the user experience. What is the overall purpose of the home? Who’ll be visiting? What are their goals? What type of rooms should the home have? What will be the purpose and contents of each? And much more.
The same kind of questions should be asked when designing your website. Since a website consists of pages that are read sequentially, you should begin by hiring a Web Copy Architect. Learn more
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Page selection
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Navigation structure
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Visitor page flow
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Page content
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Messaging strategy
Not sure how to begin? Contact Derek Little, Web Copy Architect, for free support in planning your website and achieving your business goals.
- Get ideas on how to best achieve your marketing goals.
- Identify your website mission, strategies and tactics.
- Get a ballpark estimate for planning and writing your website.
My background as a marketer and 15 years of experience as a professional copywriter means I can offer you a complete marketing solution within your budget. If you want to raise awareness, create value, increase sales and establish your authority, then you’ve come to the right place.
If you are not getting enough traffic to your website, you may have gaps in your customer journey. Learn more.
In this Website Effectiveness Checklist, I share some essential tips for planning the three most most important pages on your site.
- Homepage
- Products and Services page
- About Us page
Your website should be uniquely customized for your business. However, here are five guiding principles that apply to most websites.
- Clearly answers all your prospects' questions
- Puts the customer at the center of all your communications
- Competitively positions your business with a strong offer of value
- Compels your visitor to take the next step in their buying journey.
- Consistently communicates the right brand look, feel, and voice
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
Marketing Directors
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
