FREE OFFER - Click to take our B2B Brand Personality Quiz and get insights on how to attract your most profitable customers.

Video Marketing

Thought Leadership Video
Play Video about Club trailblazer

Getting asked the right questions in and interview gives you a way to share your expertise and ideas effortlessly. Podcast interviews can be transformed into complete social media marketing campaigns so you become visible to the right people.

Promotional Video

There are now multiple video editing SaaS tools that can help you create a promotional video. 

Reach Your Ideal Customers

LinkedIn has around 800 million members. Their B2B marketing tools let you send a custom messaging campaign in alignment with a highly targeted audience for maximum impact. Your targeting options include:

Manage Your Lead Generation Campaign

To create a campaign, you must manage content production and distribution. But you must also manage the customer experience, and their touchpoints. A Club Trailblazer campaign brings together a wide range of media, services and support to create a customized, comprehensive and scalable B2B marketing solution.

  • Podcast interview

    Podcast interviews are the perfect medium for building trust by answering your customer's questions. Multiple video episodes, each with it's own cover image and title, can answer a range of customer questions throughout their buyers journey. And you can build playlists of interviews with various members of your team. Your videos can then be adapted into video ads.

  • LinkedIn target marketing

    LinkedIn provides the option of advertising videos in the LinkedIn feeds of your target audience to build your brand awareness. The cost per video view can be as little as $.05 to $.10. High-quality content will get you noticed and you can split-test your videos to find out which work best. You can be extremely targeted in your marketing, and you can build, save and apply multiple target audiences to future campaigns.

  • Digital marketing funnel development

    A funnel strategy lets gradually help your prospects at all stages of their buying journey: awareness, consideration and decision. We align all your social media tools, software and content with your funnel. You can scale up, reduce, or pause your campaign at any time.

  • Campaign management

    Our team sets up your social media platforms and optimizes them for your campaign. These may include LinkedIn Campaign Manager, YouTube, and LinkedIn Groups. Then we run and manage your campaign for you on a monthly basis and communicate with you via Microsoft Teams.

  • Virtual community building

    You get support from a dedicated Account/Business Development Manager to help you manage your LinkedIn group community, gather research and generate leads. You community can be further developed with engagement strategies such as polls or live events.

  • Progress reporting and sales forecasting

    Regular progress reports let you monitor incoming leads so you can forecast future sales. Your reports may include campaign performance stats, demographics on sales leads, ad impression reports, and YouTube reach and engagement.

  • Full-service support

    You get 24/7 access to your dedicated Account Manager through a Microsoft Teams environment. A range of creative services are available to develop your campaign including copywriting, podcast interviewing, video/audio production, marketing consulting, and LinkedIn business development to leverage the campaign.

  • Partner program

    From time to time we accept companies into our partner program. If you are accepted, you can save up to 50% off the cost of your content.

  • Get Started with a Free Trial

    Become a guest on the TechnologyTrailblazers.club podcast. You get a free self-promotional video and Marketing Priority Report.

Get a Quote (or Free Trial)

Want to learn more about Club Trailblazer? And get interviewed on the TechnologyTrailblazers.club podcast? Contact Derek Little for a Free Consultation and quote.

How to Create Content That Matters

Sales Enablement Content Guide thumb

Sales enabled content gives buyers the answers they need and saves them time. This free guide  provides insight on the most frequently asked buyer questions you need to answer.

  • Early-stage buyer questions
  • Mid-stage buyer questions
  • Late-stage buyer questions

How B2B buyers make decisions

Before a B2B buyer can choose your product, they must clarify their problem. Then, they must determine why you are their best option. Gaps in their information can increase their risk and drag out the buying process. 

If they’ve never used your product or service, trying it may be seen as risk. Even a free trial might be too time consuming for them. 

Video marketing can help you cut through the noise of the marketplace and help your buyers move forward on their buying journey:

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."

Get Interviewed as a Podcast Guest

Take our Marketing Priority Survey for startups and consultants to get interviewed as a guest on our podcast show. You’ll get free publicity on our podcast show, TechnologyTrailblazers.club and our Youtube channel.

About
LinkedIn Video Marketing ROI

There are four factors to consider when estimating your potential ROI from a Club Trailblazer marketing campaign. There are costs for Setup and Content, and the repeating costs of Monthly Program Management and LinkedIn advertising fees. Advertising is traditionally the greatest cost. But now LinkedIn offers a low-cost option – “video views.”

Promote on LinkedIn with Video

A view is when 50% of your video is visible in someone’s LinkedIn feed and plays for a minimum of 2 seconds. The cost for a video view can vary based on your audience. The average cost per 1,000 views is $50 CPM to $120 CPM ($.05 to $.12 per view).

Your greatest ROI comes from consistently building brand awareness by sending interesting helpful video content to your target audience while maintaining a low CPM. By building and maintaining awareness, and continually strengthening your brand, you’ll increase your chances of being in their selection set when a buyer is ready to make a purchase. 

Which Describes You?

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.

 

Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.