Getting asked the right questions in and interview gives you a way to share your expertise and ideas effortlessly. Podcast interviews can be transformed into complete social media marketing campaigns so you become visible to the right people.
There are now multiple video editing SaaS tools that can help you create a promotional video.
Reach Your Ideal Customers
LinkedIn has around 800 million members. Their B2B marketing tools let you send a custom messaging campaign in alignment with a highly targeted audience for maximum impact. Your targeting options include:
Manage Your Lead Generation Campaign
To create a campaign, you must manage content production and distribution. But you must also manage the customer experience, and their touchpoints. A Club Trailblazer campaign brings together a wide range of media, services and support to create a customized, comprehensive and scalable B2B marketing solution.
Get a Quote (or Free Trial)
Want to learn more about Club Trailblazer? And get interviewed on the TechnologyTrailblazers.club podcast? Contact Derek Little for a Free Consultation and quote.
Sales enabled content gives buyers the answers they need and saves them time. This free guide provides insight on the most frequently asked buyer questions you need to answer.
Early-stage buyer questions
Mid-stage buyer questions
Late-stage buyer questions
How B2B buyers make decisions
Before a B2B buyer can choose your product, they must clarify their problem. Then, they must determine why you are their best option. Gaps in their information can increase their risk and drag out the buying process.
If they’ve never used your product or service, trying it may be seen as risk. Even a free trial might be too time consuming for them.
Video marketing can help you cut through the noise of the marketplace and help your buyers move forward on their buying journey:
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
LinkedIn Video Marketing ROI
There are four factors to consider when estimating your potential ROI from a Club Trailblazer marketing campaign. There are costs for Setup and Content, and the repeating costs of Monthly Program Management and LinkedIn advertising fees. Advertising is traditionally the greatest cost. But now LinkedIn offers a low-cost option – “video views.”
A view is when 50% of your video is visible in someone’s LinkedIn feed and plays for a minimum of 2 seconds. The cost for a video view can vary based on your audience. The average cost per 1,000 views is $50 CPM to $120 CPM ($.05 to $.12 per view).
Your greatest ROI comes from consistently building brand awareness by sending interesting helpful video content to your target audience while maintaining a low CPM. By building and maintaining awareness, and continually strengthening your brand, you’ll increase your chances of being in their selection set when a buyer is ready to make a purchase.
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.