Trailblazer Ignite

Promotional Videos That Ignite Your Sales on LinkedIn

“Thought Leadership content” and “Sales Activation content” are both equally important part of lead generation. At least 80% of your content should build value with thought leadership. Then, short videos can be used to bring attention of your offer and get your targeted audience to take action. 

We use high-quality stock footage, images, text, copy, voice overs, and more to help you make an impact and get the results you want.

Planning, Creating and Managing Your Offer Campaign

Trailblazer Ignite gives you access to 160 million pieces of high-quality stock video and images to send just the right message. Then we setup and manage a LinkedIn Campaign directed at your target audience. Here’s what’s involved:

  • Initial consultation
  • Video storyboard development
  • Copywriting
  • Script development
  • Video production
  • LinkedIn target market selection
  • Campaign setup and management
  • Reporting
LinkedIn Audience Targeting Capabilities

LinkedIn has around 800 million members. Their B2B marketing tools let you send a custom messaging campaign in alignment with a highly targeted audience for maximum impact. Your targeting options include:

  • Country, state, county
  • Language
  • Job title
  • Industry (and sub-industry)
  • Company growth rate
  • Employee count
  • Annual revenue
  • Company category
  • Connections
  • Followers
  • Age or gender
  • Education
  • Job experience
  • Interests or traits
Get a Quote (or Free Trial)

Want to learn more about Club Trailblazer? And get interviewed on the TechnologyTrailblazers.club podcast? Contact Derek Little for a Free Consultation and quote.

Why Trailblazer Ignite
Derek Little, B2B Web Copy Architect, Writer, Podcaster

Trailblazer Ignite was created by Derek Little, an expert B2B marketer with a passion for results. He has 30 years of experience in advertising, B2B sales, and marketing.

Derek’s background includes a 4-year degree in Advertising Illustration specializing in TV/video storyboards. He has 7 years experience planning and illustrating TV storyboards for the largest advertising agencies in the world. Further, he led a team of 14 marketers in a role as a Business Development Manager for a Fortune 500 company. He is also certified as a Professional Copywriter by American Writers and Artists (AWAI) and has 10 years of hands-on experience in marketing consulting, content development, and podcasting.

Why You Need an Offer to Generate Leads

An Offer is the most critical element of a lead generation campaign. It acts as a necessary bridge to helping prospects make the connection between their problem and your product. For example, we offer a Free B2B Brand Personality Quiz.

The right offer can dramatically improve your results. One of the most common offers for software is a Free Trial. But if your services are intangible or consultative, a content offer can work equally well. 

Which Offer is Right for You?
  • EBooks, Guides, Reports
  • Templates and Tools
  • White paper
  • Special report
  • Information kit
  • Webinar
  • Free Trial
  • Live or virtual event
  • Free Consultation/assessment
  • Quizzes and questionnaires
  • Audio or Video
The 4 parts of an effective B2B lead generation campaign

The Offer is the core element of a lead generation campaign. Everything else in your campaign refers to it. But your Offer can’t do its job without the help of an effective “Lead Generation Piece.” 

This is the part of a campaign that ignites the entire lead generation process. Our “Trailblazer Ignite” video solution is a custom lead generation piece uniquely designed to promote your business on LinkedIn.

So, what’s the difference between a Lead Generation Piece and a Lead Generation Offer? The goal of an Offer is to sell your product. The goal of a Lead Generation Piece is to sell your offer. 

A common mistake is to leave out some of the steps in your selling process. B2B products that are complex, innovative, or expensive are a considered purchase. They require multiple steps. At a minimum, they usually need the following four parts:

  • Target Audience
  • Lead Generation Piece
  • Compelling Offer
  • Your Product

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."

What To Do Next ...

Get a Free Marketing Assessment and a Free Video Marketing Recommendation Report. Also, get interviewed as a guest on our podcast show. You’ll get free publicity on our show, TechnologyTrailblazers.club and our Youtube channel.

Which Describes You?

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.

 

Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.