A B2B podcast can add powerful capabilities to your marketing mix since it can be easily shared (and ideally reshared) on LinkedIn. It can also be integrated with your sales process any time in the future, such as adding it to a newsletter. And it can be repurposed into video or written content.
A podcast also represents “marketing equity,” since you own it. And its value can accrue over time, like compound interest. Not only can it be used for promotional purposes, podcast interviews can help you gather insights about your target audience, or general market research. This information can be used to help you develop your own Brand Book.
Creating a podcast can be a bit overwhelming. Our 7-step approach to podcasting lets you develop your show one step at a time. This includes Leadership/Strategy, Writing/planning, Branding, Producing, Publishing, Promoting, and Managing.
A podcast can be a powerful tool for growing your business, provided it is well planned. A documented podcast strategy lets you review and keep your podcast on track for success.
Get a free Marketing Priority Report to determine how a podcast can fit into your marketing plan. You’ll get promoted on TechnologyTrailblazers.club and our Youtube channel.
In my Free eBook I explain the process of creating an effective B2B podcast program. There are 4 parts:
- Podcast planning
- Guest management
- Audio production
- Podcast Promotion
Done-for-you Solutions, Coaching and Management Support for Podcasting
There’s a lot more to creating a great podcast than talking. This includes Planning, Production, Promotion, and Management. We provide a range of options including a complete done-for-you solution.
- Podcast quick-start strategy to get your show launched ASAP
- Integration of podcasting with your sales process for better results
- Custom podcast is designed to engage your audience
- Time-consuming guest recruitment and management is done for you
- Your quality podcast production will drive traffic to your website
- Your podcast show will promoted widely for more visibility (E.g. Apple, Google, Stitcher, etc.)
"Stop interrupting what people are interested in and be what they are interested in."
Podcast Planning
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Podcast Management
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Podcast Production
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Podcast Promotion
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“The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week.”
What Are Your Goals?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
Marketing Directors
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
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You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
