Busy Consultants rarely have time to look for new clients. But it quickly becomes a priority when the work ends and famine sets in. Referrals are great when you can get them. But you need something more predictable if you want to eliminate the stress of continually running out of clients and having to suddenly look for more.
8 Ways to Prevent Chronic Client Shortages
There are eight underlying causes of client scarcity. You don’t need to master them all of them to acquire a client. But mastery is what aim for. It gives you the ability to routinely acquire the clients you want when you want them, and build equity instead of just income.
Virtual Coaching for Individuals or Teams
Whether you are an individual or a team, our virtual coaching solutions are tailored to your needs. We provide a secure coaching environment that enables you and/or your team to engage in discussion, debate visionary ideas, come to agreement, and innovate. You’ll be able to move your business toward your goals within your budget and at your own pace.
We utilize a Microsoft Teams environment with video meeting capabilities, chat, and access to the most popular Microsoft tools like MS Word, Excel, and PowerPoint. All our video meetings and your materials are organized and stored for you to access or download. s
Your Brand Book provides direction for your marketing activities. Our Brand Book program starts with our Free Brand Quiz. This gives you a starting point for seeing your business from your client's point of view.
Your Marketing Playbook contains all the activities you need to generate sales and leads. Our Marketing Playbook program starts with our Free Marketing Roadmap Assessment. We then help you develop the strategies and tactics you need to get results.
In addition to coaching and consulting, Trailblazer New Media provides grow-oriented consulting firms with high-quality content. This includes all forms of written content such as articles and eBooks, videos, podcasts, graphic design, and photo illustrations.
Not sure how to begin? Contact Derek Little, Marketing Consultant for support in planning your marketing and achieving your business goals.
Get ideas on how to best achieve your marketing goals.
Develop your positioning, messaging, and marketing plan.
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.