Prospects begin their buying journey by reading articles to get informed.

Your content (not your website), is the first impression you make. Without content, you remain unknown. 71% of the B2B marketers say content marketing has become more important in 2023. Our Free Strategy Session will give you new ideas on how to get content marketing working for you. You will learn: 

  • How content marketing basically works 
  • Which content formats will work best for you
  • How you can use content in a marketing campaign
  • The difference between marketing and content marketing
  • The best way to get started with content marketing
Stay ahead of the "content curve" with new media

Today’s world of business has gone digital. Advanced strategies and new types of media can rev up your content marketing effectiveness. Here are some recent statistics 

  • Interest in client personas is up 176% over 5 years
  • 56% of B2B marketers are investing more in content
  • Spotify Podcasts are up 178% in 5 years
  • Search data for LinkedIn followers is up 132%
  • 92% of marketers consider video important.
  • 73% say webinars most effective for getting IT leads

Trailblazer New Media helps you implement all of these marketing strategies and tactics with the help of our global team of creative talent. From $750 USD per month, we provide Coaching, Consulting, and Strategic Marketing Planning. And we help you develop and implement the content you need to drive the business and brand growth you want.

Our Coaching Process

We help you evaluate your situation, clarify your goals, and create a action plan for achieving them.

Marketing Basics

Our point of view is that there are eight essential parts to marketing. Your business is held back if you’re missing any of them. We help you root out your deficiencies in two main areas: Brand Strategy and Marketing Roadmap. Watch our Crash Course.

The 8 Great Pitfalls of Professional Services Marketing

These eight marketing obstacles are holding back your growth.

The 8 Principles of Predictable Marketing

These eight principles enable you to overcome the eight pitfalls.

Marketing Information Management

The process of thinking through all your marketing challenges and make plans generates lots of information. This information can becomes part of your Marketing Knowledgebase, provided it is organized and retrievable. We provide you with a  Microsoft Teams environment for managing your knowledgebase.

  • You retain ownership of all your data. 
  • All your files can be downloaded for you at any time. (E.g. Video meeting recordings, meeting notes, file images, etc.).
  • Non-disclosure Agreement can be provided to ensure your privacy.
Bonus Growth Tips

A general rule thumb about growth, is that growing your business more than 25% annually can be overwhelming. You generally need a manager for every 5 people on your team. Trailblazer New Media helps you attract and manage the right people.

See You at the Top Program

After 6-12+ months of our mentoring, coaching, consulting, and content development, you’ll be in a better position to control your growth, build brand equity, and start living the life you want.

  • Flexible Pricing Model
    Range of pricing options to better manage your cash flow.
  • Private Virtual Meeting Room
    Recorded virtual coaching meetings make it easy for your team members to participate, share insights, and make your company successful.
  • Customized Meeting Agenda
    Our proven 8-step marketing development process gives you a framework that lets you “do it your way,” and get predictable results.
  • Thought Leadership and Brainstorming Sessions
    The best marketing comes from the best creative thinking. We help you focus your thinking on developing a lot of good ideas that can be developed into effective strategies and tactics.
  • Documented Meeting Notes
    Our professional Executive Assistant will summarize key meeting points, takeaways and action items. This enables us to make the most of the thoughts that are developed during your meetings. Meeting recordings will always be available if it’s necessary to review what was actually said.
  • Task and To-do Management System
    The Coaching and Consulting process is managed for you. Tasks are assigned to you, or your team members. Progress is reviewed in followup meetings.
  • Virtual File Organization and Storage
    All your marketing materials, including virtual meeting recordings, copywriting, and images are stored and organized in a custom-labeled folder system you can access and edit 24/7. Then you can review, improve, or repurpose your content. This saves you time and money. And your marketing will have more cumulative impact.

  • One of a Kind Solutions
    Your marketing solutions are developed based on your needs. So, you get one-of-a-kind solutions based on your situation, resources, goals, and aspirations.

  • Marketing Coaching and Consulting
    You get ongoing consulting and coaching. So, you’ll always have access to a coach who will help you expand and develop your ideas.

  • Content Planning and Development
    Planning is one of the most important steps in the development of great content. And we only work with the best Writers and Content Developers. So, you get strategic, carefully planned, high-quality content custom-made for your unique marketing strategy.

  • Marketing Plan Implementation
    Your marketing solution can be implemented as a done-for-you solution. Everything from research, planning, writing, email marketing, social media – you name it. You don’t have to lift a finger if you don’t want to. We can handle all the details.

  • Advanced Technology (E.g. Chat GPT)
    A wide array of technology and apps can be integrated into your coaching process (and your Virtual Meeting Room). You get access the tools that are right for you.

  • 24/7 Chat Support
    Ongoing chat support is provided between meetings for more convenience and support. So every good idea can be captured, tracked, and developed.

Book a Free Strategy Session

Not sure where to begin? Contact us and learn how to use content marketing to grow your business.

Content Planning Workshop

- $395 USD (Or 3 payments of $149)

Did you know that buyers, especially B2B buyers, put a lot of thought into their purchases? And they often create a shortlist of who they’re going to hire well in advance of making a purchase? 

You may want leads and sales immediately, but B2B buyers can take anywhere from 3 months to 3 years to go through the process of identifying their problems, considering their options, and deciding who to hire. If you don’t engage them early on, you will miss your window of opportunity. Our workshop helps building your own lead nurturing tribe of future clients with compelling content. 

Create a solid foundation for growth

This 3-session workshop helps you use the latest AI writing tools to plan and create compelling content marketing campaign. We show you how. You gain the ability to share your knowledge through compelling content, create an emotional bond with your prospects, and grow your business. Here’s what’s in it for you:

  • Learn the fundamentals of content marketing
  • Create a content writing action plan (using AI writing tools).
  • Launch a well-planned LinkedIn Newsletter campaign
What you get:

You get 3-weeks of customized coaching and thought leadership development. Each lesson builds on the previous to help you develop the skills and knowledge you need to create your own successful content marketing campaign:

  • Three 1-hour content planning workshops with a Trailblazer Content Coach
  • Business and marketing goals assessment
  • Customized Buyer persona, Offer ideas, Topic ideas, and Editorial Calendar
  • Article writing skills development with AI writing tools
  • LinkedIn newsletter marketing action plan 
  • Recordings of your strategy sessions for your review
  • Summarized meeting notes
  • Bonus Content Toolkit: 101 Topic Ideas

By the end of the program, you’ll have an scalable content marketing system you can use to engage prospects on their pain points, build your brand, generate leads and start making offers. 

"The absolute best interviewer and writer. He is inspiring, committed and reliable. Really glad and lucky to be working with him."
Elie Lloyd
CEO, Lloydworks, Founder,
Free Workshop Guidebook

Our Unique Content Development Guide gives you four tools that orient you for creating and executing an effective content marketing program.

  • Buyer’s persona
  • Buyer’s journey map
  • Content selection guide
  • Editorial calendar
S.M.A.R.T. Goals

Goals that are SMART are far more likely to succeed. You need business goals, marketing goals, and content engagement goals.

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."

The 8 Marketing Outcomes of our Proven Process

Our Eight-step marketing coaching and consulting process will help you achieve the following 8 outcomes.

Book a Free Strategy Session

Content marketing is an proven was to grow your business. But it’s complicated! And if you don’t understand the basics, you can waste a lot of time spinning your wheels. Here are some common questions:

  • What do we need to know?
  • What are the best practices?
  • What options do we have?
  • What would our total cost be?

Marketing and Content Marketing are two different things, and your Marketing is the foundation for your Content Marketing. This assessment gives you insights into what marketing blind spots may be holding back your Content Marketing.