Are you busy small business owner? Then you know how time-consuming and exhausting it can be to acquire new clients. What if there was a better, easier way? There is. It’s called Digital content marketing.
Referrals are great when you can get them. But a lack of clients quickly becomes a priority when your work suddenly dries up. Digital content marketing can give you the power to predictably get the clients you want, when you want them.
There are eight underlying causes of client scarcity. Master them all, and you’ll gain the ability to routinely acquire the clients you want – when you want them. Then you will have marketing systems that build your equity, not just your income. Here are the eight challenges:
- 1. Marketing Misalignment
- 2. Credibility Gap
- 3. Commodity Rut
- 4. Identity Crisis
- 5. Growth Barrier
- 6. Buyer Indifference
- 7. Sales Disengagement
- 8. Low Status Brand
Master these eight disciplines and you’ll never have to worry about running out of clients again.
- 1. Marketing Alignment
- 2. Brand Credibility
- 3. Competitive Advantage
- 4. Brand Purpose
- 5. Tribal Leadership
- 6. Buyer Motivation
- 7. Sales Enablement
- 8. Brand Status
Whether you are an individual or a team, our virtual coaching solutions are tailored to your needs. We provide a secure coaching environment that enables you and/or your team to engage in discussion, debate visionary ideas, come to agreement, and innovate. You’ll be able to move your business toward your goals within your budget and at your own pace.
We utilize a Microsoft Teams environment with video meeting capabilities, chat, and access to the most popular Microsoft tools like MS Word, Excel, and PowerPoint. All our video meetings and your materials are organized and stored for you to access or download. s
Not sure how to begin? Contact Derek Little, Marketing Consultant for support in planning your marketing and achieving your business goals.
- Get ideas on how to best achieve your marketing goals.
- Develop your positioning, messaging, and marketing plan.
- Give your business a competitive advantage.
Your website is a critical marketing asset. If you are not getting enough traffic to your website, you may have gaps in your customer journey. Learn more.
In this Startup Marketing Guide, I share five free tools to help you plan and execute your startup marketing.
- Buyer’s persona worksheet
- Buyer’s journey worksheet
- Buyer’s journey map
- Content selection guide
- Editorial calendar spreadsheet
Before you can create content that is effective, you must first make a plan on how it will be used. Your marketing action plan should be based on your business goals. Then you can develop a marketing strategy and a Creative Brief for developing your content.
- Business goals - What are the 1-2 big goals we should focus on right now?
- Marketing objectives - What marketing objectives must we set?
- Marketing strategies - How will we achieve our objectives?
- Buyer persona - Who will be the focus of our budget?
- Marketing channels - Where can we reach our target audience?
- Action plan - How will we coordinate our marketing activities?
- Tracking and measurement - How will we know we're getting results?
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."
Take our Marketing Priority Survey for startups and consultants and get an opportunity to be interviewed as a guest on our podcast show. You’ll get promoted on TechnologyTrailblazers.club and our Youtube channel.
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
Marketing Directors
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
