Good positioning and messaging are the foundations of any effective marketing campaign. The free templates below provide guidance on developing the marketing strategies that lead to an effective Creative Brief and the right content.
Our Consulting and Coaching can help you take your marketing to the next level. Priced at $100USD per hour, monthly packages are also available. Learn more by booking a FREE Consultation. Consulting services could include:
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Worksheets and materials
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Marketing playbook development
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Customized consulting packages
Consulting and/or coaching services can be combined with content development. Options for this could include Long-form content (Whitepaper, eBook, etc.), or Blogging, Email marketing campaigns, your own Podcast, Webinars, and micro-video content (for social media marketing).
Marketing Strategy Done Right
An intentional positioning strategy, messaging framework, and marketing plan can make all the difference in your business. We provide customized marketing consulting service to help you get where you want to go. Here’s how you benefit:
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- More structure and focus
- Less time wasted in indecision
- Enhanced morale
- Better teamwork
- Increase marketing effectiveness
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Our guided workshops for individuals or groups can provide direction and clarity on your marketing. Schedule a free consultation to learn more.
- Target market and audience
- Customer problem and solution
- Unique competitive advantage
- Products, services and pricing
- Unique value proposition
- Vision and mission
A Thought Leadership Messaging Framework is a narrative platform for developing topic ideas and content. Based on this, a Creative Brief can provide guidelines for developing a specific piece of content.
Learn more
A Website Messaging Framework is a guide for developing your web copy. It outlines what needs to be said in each section on each page of your site.
Learn more
Not sure how to begin? Contact Derek Little, Marketing Consultant for support in planning your marketing and achieving your business goals.
- Get ideas on how to best achieve your marketing goals.
- Develop your positioning, messaging, and marketing plan.
- Get a ballpark estimate for planning and writing your copy.
My 30-year background as a marketer and 15 years of experience as a professional copywriter means I can offer you a complete marketing solution within your budget. If you want to raise awareness, create value, increase sales and establish your authority, then you’ve come to the right place.
If you are not getting enough traffic to your website, you may have gaps in your customer journey. Learn more.
In this Startup Marketing Guide, I share five free tools to help you plan and execute your startup marketing.
- Buyer’s persona worksheet
- Buyer’s journey worksheet
- Buyer’s journey map
- Content selection guide
- Editorial calendar spreadsheet
Your website should be uniquely customized for your business. However, here are five guiding principles that apply to most websites.
- Business goals
- Business objectives
- Marketing objectives
- Marketing strategies
- Buyer persona
- Marketing channels
- Action plan
- Tracking and measurement
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."
Take our Marketing Priority Survey for startups and consultants and get an opportunity to be interviewed as a guest on our podcast show. You’ll get promoted on TechnologyTrailblazers.club and our Youtube channel.
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
Marketing Directors
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
