Marketing Consulting

Coaching and Consulting to Grow Your Business

Good positioning and messaging are the foundations of any effective marketing campaign. The free templates below provide guidance on developing the marketing strategies that lead to an effective Creative Brief and the right content.

Consulting Pricing

Our Consulting and Coaching can help you take your marketing to the next level. Priced at $100USD per hour, monthly packages are also available. Learn more by booking a FREE Consultation. Consulting services could include:

  • Worksheets and materials
  • Marketing playbook development
  • Customized consulting packages
Consulting + Content Bundles

Consulting and/or coaching services can be combined with content development. Options for this could include Long-form content (Whitepaper, eBook, etc.), or Blogging, Email marketing campaigns, your own Podcast,  Webinars, and micro-video content (for social media marketing).  

Download Free Templates
  • Marketing Action Plan

    Your Marketing Plan is the set of action steps you take to achieve your business goals. These steps give you a way to reach out to your target audience, attract them, generate demand and influence them to buy. The marketing tools you use to implement your tactics are guided by your product messaging.

  • Product Messaging

    Your product messaging is a framework of ideas that guide your content decisions. Your messaging must consistently communicate the same unique promises, differentiators, and stories because marketing is cumulative. So, you must get it right. Your messaging framework is based on your positioning.

  • Product Positioning

    Positioning is something exists in the mind of your customer. Yours is partly determined by the markets where you've chosen to compete. Defining your positioning can be a great challenge. But getting it right is critical to your success.

Marketing Strategy Done Right

An intentional positioning strategy, messaging framework, and marketing plan can make all the difference in your business. We provide customized marketing consulting service to help you get where you want to go. Here’s how you benefit:

      • More structure and focus
      • Less time wasted in indecision
      • Enhanced morale
      • Better teamwork
      • Increase marketing effectiveness 

Our guided workshops for individuals or groups can provide direction and clarity on your marketing. Schedule a free consultation to learn more.  

Thought Leadership Messaging Framework

A Thought Leadership Messaging Framework is a narrative platform for developing topic ideas and content. Based on this, a Creative Brief can provide guidelines for developing a specific piece of content.  
Learn more

Website Messaging Framework

A Website Messaging Framework is a guide for developing your web copy. It outlines what needs to be said in each section on each page of your site.  
Learn more

Free Consultation

Not sure how to begin? Contact Derek Little, Marketing Consultant for support in planning your marketing and achieving your business goals.

  • Get ideas on how to best achieve your marketing goals. 
  • Develop your positioning, messaging, and marketing plan.
  • Get a ballpark estimate for planning and writing your copy.
Derek Little, B2B Web Copy Architect, Writer, Podcaster

My 30-year background as a marketer and 15 years of experience as a professional copywriter means I can offer you a complete marketing solution within your budget. If you want to raise awareness, create value, increase sales and establish your authority, then you’ve come to the right place.

Not Getting Enough Traffic to your Website?

If you are not getting enough traffic to your website, you may have gaps in your customer journey. Learn more.

Free Startup Strategy Guide

In this Startup Marketing Guide, I share five free tools to help you plan and execute your startup marketing.

  • Buyer’s persona worksheet
  • Buyer’s journey worksheet
  • Buyer’s journey map
  • Content selection guide
  • Editorial calendar spreadsheet
8 parts of an effective marketing plan

Your website should be uniquely customized for your business. However, here are five guiding principles that apply to most websites.

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."

Get Interviewed as a Podcast Guest

Take our Marketing Priority Survey for startups and consultants and get an opportunity to be interviewed as a guest on our podcast show. You’ll get promoted on TechnologyTrailblazers.club and our Youtube channel.

Which Describes You?

CEOs and Entrepreneurs

You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.

Marketing Directors

You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.

Marketing & Sales Agencies

You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.

 

Social Media Agencies

You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.

Video & Radio Producers

You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.

Freelance Web Designers

You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.