The Surefire Way to Generate More B2B Leads on LinkedIn
Club Trailblazer offers a proven approach to business development for trailblazing Start-ups and Consultants. It turns podcast interviews, and other custom videos, into complete social media marketing campaigns that make you consistently visible to a highly targeted audience.
What a Club Trailblazer Advertising Campaign Can Do for You
A Club Trailblazer campaign makes you more visible to your target audience through valuable content. Our value-driven approach is a non-interruptive way to introduce your capabilities, get you noticed – and hired!
Get targeted visibility
Build brand awareness consistently
Deliver compelling content
Create a virtual community
Gather valuable research
Enable more sales
Targeted LinkedIn Marketing Options
LinkedIn has around 800 million members. Their B2B marketing tools let you send a custom messaging campaign in alignment with a highly targeted audience for maximum impact. Your targeting options include:
Country, state, county
Industry (and sub-industry)
Company growth rate
Age or gender
Interests or traits
What the Program Includes:
Club Trailblazer brings together a wide range of media, services and support to create a customized, comprehensive and scalable B2B marketing solution.
Podcast interviews are the perfect medium for building trust by answering your customer's questions. Multiple video episodes, each with it's own cover image and title, can answer a range of customer questions throughout their buyers journey. And you can build playlists of interviews with various members of your team. Your videos can then be adapted into video ads.
LinkedIn provides the option of advertising videos in the LinkedIn feeds of your target audience to build your brand awareness. The cost per video view can be as little as $.05 to $.10. High-quality content will get you noticed and you can split-test your videos to find out which work best. You can be extremely targeted in your marketing, and you can build, save and apply multiple target audiences to future campaigns.
A funnel strategy lets gradually help your prospects at all stages of their buying journey: awareness, consideration and decision. We align all your social media tools, software and content with your funnel. You can scale up, reduce, or pause your campaign at any time.
Our team sets up your social media platforms and optimizes them for your campaign. These may include LinkedIn Campaign Manager, YouTube, and LinkedIn Groups. Then we run and manage your campaign for you on a monthly basis and communicate with you via Microsoft Teams.
You get support from a dedicated Account/Business Development Manager to help you manage your LinkedIn group community, gather research and generate leads. You community can be further developed with engagement strategies such as polls or live events.
Regular progress reports let you monitor incoming leads so you can forecast future sales. Your reports may include campaign performance stats, demographics on sales leads, ad impression reports, and YouTube reach and engagement.
You get 24/7 access to your dedicated Account Manager through a Microsoft Teams environment. A range of creative services are available to develop your campaign including copywriting, podcast interviewing, video/audio production, marketing consulting, and LinkedIn business development to leverage the campaign.
One of the biggest challenges hindering your sales has nothing to do with you. It’s the problem your potential customers face when considering their product options. They’re overwhelmed with information. With the right information they can buy sooner and with less risk.
Sales enabled content saves buyers time by giving them the answers they are looking for. This free guide provides insight on the most frequently asked types of buyer questions.
How B2B buyers make decisions
Before a B2B buyer can choose your product, they must clarify their problem. Then, they must evaluate why you are their best options. Gaps in their information can increase their risk and drag out the buying process.
If a company has never used your product or service, trying it may be seen as risk. Even a free trial of your product might be too time consuming for some prospects.
A credible leader or team members with passion for their mission can cut through the noise of the marketplace by directly answering buyer questions in a podcast interview. This will help buyers with the following:
Assess their needs and goals
Evaluate your brand
Predict their future business value
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.."
"It's surprising what insights exist in people's heads that they don't know about. That's what Derek does - help pull out those nuggets of wisdom that, when you hear them repeated back to you make you think, 'Wow. I do know what I'm talking about after all!'. That wouldn't be possible without his humble, curious approach and good interview questions.
Gina BalarinFounder and CEO, Verballistics
"Derek's interview process was professional, well executed and his knowledge contributed to the results. It was more of a conversation with an experienced colleague than a typical podcast interview."
Ed BardwellPresident, Rainmaker Digital Services (RMDS)™ and Nimble Worldwide
"Derek's subject matter expertise, high professionalism and pleasant, relatable style make for an outstanding conversational interview. Nothing like knowing what you are talking about, in order to ask the right questions."
German RamirezCo-Founder and Chief Relevance Officer of The Relevance House.
"It was a pleasure to be interviewed by Derek. He made the process go smooth and was a consummate professional. And he did a wonderful job of teasing out my key ideas so they're useful to readers and listeners."
Laura PattersonCo-founder and President of VisionEdge Marketing
"Had a fun chat. Nicely edited down."
Ian TruscottFounder and Executive Strategy Director, APPropingo
Club Trailblazer was created by Derek Little, an expert B2B marketer with a passion for results. He has 30 years of experience in advertising, B2B sales, and marketing including roles as a Business Development Manager for two Fortune 500 companies. He is certified as a Professional Copywriter by American Writers and Artists (AWAI) and has 10 years of experience in marketing consulting, content development, and podcasting.
There are four factors to consider when estimating your potential ROI from a Club Trailblazer marketing campaign. There are costs for Setup and Content, and the repeating costs of Monthly Program Management and LinkedIn advertising fees. Advertising is traditionally the greatest cost. But now LinkedIn offers a low-cost option – “video views.”
A view is when 50% of your video is visible in someone’s LinkedIn feed and plays for a minimum of 2 seconds. The cost for a video view can vary based on your audience. The average cost per 1,000 views is $50 CPM to $120 CPM ($.05 to $.12 per view).
Your greatest ROI comes from consistently building brand awareness by sending interesting helpful video content to your target audience while maintaining a low CPM. By building and maintaining awareness, and continually strengthening your brand, you’ll increase your chances of being in their selection set when a buyer is ready to make a purchase.
Which Describes You?
CEOs and Entrepreneurs
You have a lot of decisions to make besides marketing. You don’t have a lot of time. Your priority is generating more leads & sales. You need someone who can bundle marketing advice with quality content.
You need a writing professional you can count on. You’re under pressure to get the job done, and the writing is typically what holds up your projects. You need the best quality work because it represents your portfolio as well.
Marketing & Sales Agencies
You need help from a writing professional when you get overwhelmed. You need help writing long copy like Articles, Case Studies and White Papers. Deadline pressure demands good quality work done fast.
Social Media Agencies
You’re a full-time Social Web Marketer or small Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.
Video & Radio Producers
You’re a highly creative video or radio production company. You’ve got great video or radio but more often than not need a good script too. When you partner with a copywriter you want them to act like a member of your team.
Freelance Web Designers
You’re a full-time Web Designer or small Design Agency. Your clients sometimes need website copy, a landing page or other writing services but you’re not a writer. You sometimes need a good writer to bring in on projects.