Blog Archives - Trailblazer New Media

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Get the right copy tool for the job…

There are four jobs your startup copywriting must do to help you reach your growth goals – increase awareness, get conversions, build value and establish authority. But first, you need a strategy. My free guide can help:

STEP #1: Download our free guide

Not getting the results you want? Don’t know why? You have strategic gaps. This guide includes these 4 free tools to help you close the gaps…

– Buyer personas
– Customer journey map
– Content selection guide
– Editorial calendar

STEP #2: Boost your visibility

You must create awareness for yourself and your product. Otherwise, nothing else happens. These solutions can help…

– Linkedin profile
– Linkedin messaging
– Infographics
– Blog articles
– Podcast interviews
– Micro-videos
– Online advertising
– Microsite

STEP #3: Induct more customers

You need a way to convert leads into sales. Or, you won’t have any sales. Your website is a powerful tool for getting conversions. It must explain the features and benefits of your product and position what you offer for your target audience. These solutions can help…

– Website (homepage)
– Website (sales/product pages)
– Website (about page)
– Website (landing pages)
– Newsletters
– Email marketing
– Sell sheets
– Proposals

STEP #4: Build customer value

The foundational pages of your website (Home, Products, About) are often not enough to close most of your sales. You must build value with content that answers prospect questions. These solutions can help…

– Thought leadership articles
– eBooks
– Special reports
– Slide decks (webinar)
– White papers
– Case studies
– Podcasts
– Videos

STEP #5 – Establish your authority

B2B buyers prefer to work with people they know, like, and trust. Once you are perceived as an industry authority, customers will start coming to you. Then your marketing becomes much easier. These solutions can help…

– Publish your own book
– Get interviewed on an industry podcast
– Create your own podcast
– Create original industry research
– Guest post on a reputable industry blog

Your Marketing Strategy

5 Keys to a Persuasive Website

Content Development Checklist

Content Strategy Checklist

00. Website Effectiveness Checklist

01. Sales Enablement Content Guide

02. Startup Growth Strategy Guide

03. Case Study Customer Checklist

04. Podcast Marketing Launch Guide

05. Complete B2B Marketing Roadmap

06. Trailblazer Writing and Marketing Services

Your Brand Strategy

5 Keys to a Persuasive Website

Your Marketing Strategy

Your Brand Strategy

5 Keys to a Persuasive Website

Your Marketing Strategy

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