Your Brand Strategy

All Roads Lead to Your Brand
Our Brand Book program guides you through the process of creating a compelling, relevant brand that all your stakeholders are passionate about.

Gerald Zaltman, a professor at Harvard University School of Business says 95% of decisions are made subconsciously. And the subconscious mind is where brands exist. 

It’s easy to forget there’s more to business than money. If the only purpose of your business is to make money, it’ll eventually have an Identity Crisis. When there’s nothing else to work for, you and your team will start asking “What’s the point?”

The solution is to find your Brand Purpose. Then your work becomes a means to a more meaningful end. The best way to find yours is to learn about Brand Archetypes. This is a systematic way of knowing why you do what you do. Once you know your archetypes, you can evoke them throughout your business. Then you and your team will be inspired to great something great!

Brand Archetypes: The Path to Brand Self-knowledge

What inspires you the most? If you could spend your work week doing anything, what would that be? That’s your brand purpose. When your business is “on brand.” you get paid to do what you want.

Marketing tools like your business name, logo, and color scheme are just reflections of your brand purpose. Your purpose itself, is something much deeper. More personal. More inspiring.

An unique way to discover your purpose is through archetypal models. These are cultural ideals that determine what people do, and why they buy. When your clients look for a business like yours to solve their problems, they’re looking for an archetypal role model. 

Take this 2-Minute B2B Brand Strategy Quiz, and in less than a few minutes you’ll have a close approximation of your brand purpose. 

Brand Coaching Program

Imagine you want to improve your website, an develop an article series or some other type of content. How should it be positioned? What message should it send? The answers to all these questions can be found in your Brand Book. Through our Brand Book Coaching program, we help you develop a complete brand strategy so you create the magnetic impact you want at every customer touchpoint.

Contact us to get started with a Custom Brand Strategy Report. This is the starting point for create a Brand Book and developing a powerful brand presence. Here’s what our report covers:

How to Create a Brand Book

Your Brand Book is a single source of truth about how to best market your business. Trailblazer New Media also works with clients on a self-paced Coaching/Consulting basis to help you develop the four main components of your Brand Strategy – Product, Proof, Position, and Personality. This infographic explains the four main problems a Brand Book will solve, and some of the questions you need to start asking.

Brand Book Guide

Get interviewed on our podcast: Podcast Interview Guests.